The adidas ZX Flux microsite was a new kind of e-comm experience; Filled to the brim with lush animations, punchy graphics and Gen Z models looking cool.

So, what did I actually do on these projects?

• Concepting

• Creative Direction

• Art Direction

• Account Management

For 6 years I worked closely with adidas digital marketing teams where I helped create 40 + projects ranging from: e-commerce to product launches, installations to games, consumer activations to social media campaigns, and R&D.