adidas Speedfactory was a year long global touring activation which showcased the high-tech, data-driven AM4 running shoe and it's manufacturing process. The activation traveled to London, Paris, New York, Los Angeles, Shanghai and Tokyo, visually evolving to reflect each new city.

So, what did I actually do on this project?

• Concepting

• Creative Direction

• Client Management

• Event Orientation

For 6 years I worked closely with adidas digital marketing teams where I helped create 40 + projects ranging from: e-commerce to product launches, installations to games, consumer activations to social media campaigns, and R&D.