• Work
  • Process
  • About

kris hermansson

a creative director

  • Work
  • Process
  • About

Allbirds - Dasher Film

For the launch video of Allbirds brand new performance shoe, the Dasher we created a stop motion journey showing the product born from natural materials. The film ends with a choreographed sequence in New Zealand featuring over 100 athletes.

So… What did I actually do on these projects?

  • Concepting

  • Creative Direction

  • Scriptwriting

  • Storyboarding

  • Account management

During my time at boutique agency Wrestler I helped drive the creative output of Allbirds global content rollout which ultimately led to Wrestler securing Allbirds as lead creative partner in 2021.

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